WORLD ONLY ONLINE GORGON NUT WEBSITE LAUNCHED
World’s only website launched for sale of gorgon nut
PATNA: Union agriculture minister Radha Mohan Singh on Saturday regretted that the cultivation of the country's two signature crops, 'Kesar' and 'Makhana', was declining due to the depletion of water reservoirs. He was launching www.gorgonnut.com, the world's first ever e-commerce website dedicated to sale of 'makhana'.
Promoting the Gujarat and Madhya Pradesh model of irrigation, Singh urged the state government to select more and more farmers to benefit from centrally funded schemes. He said improved irrigation facilities can contribute handsomely to eradication of poverty. The minister congratulated Shakti Sudha Foundation, the organization behind the e-commerce website, for their efforts that have reduced the role of middlemen in payments to those cultivating 'makhana'.
Speaking on the occasion, economist Shaibal Gupta said the crop could act as a booster dose for the ailing economy of the state. Describing the e-commerce website as 'a potential tool for capturing global market', Gupta said it could lead to huge inflow of capital to the state. To buy 'makhana', one can now simply log on to www.gorgonnut.com to choose the quality and quantity of product from the list available on the home page and place the order. The order will be supplied within 72 hours in 500 towns of the country. International orders will be supplied within ten days. The website also contains seven recipes, including 'makhana kheer' and 'makhana curry'.